CATALYST Business Academy: The Price is Right


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Pricing Strategies for Business Owners

What should you charge for your products or services? It’s one of the most important questions any business faces—especially in today’s evolving economic climate. While it may be tempting to start with costs and add a simple markup, that approach often overlooks the most critical factor in pricing: what customers are already paying for comparable products and services in the marketplace.

Join us for this free, hands-on workshop to learn:

  • How small price changes impact profits
  • How to calculate costs and set smart prices
  • Proven strategies to compete beyond price
  • How to build value and handle low-price competitors
  • When discounting makes business sense

For more information on this topic, contact:

Ebonie Atkins

Managing Director